Industry

UX Research

Client

UW IxD

Healthcare at the Edges.

Rural healthcare isn't one problem. It's fifteen.

Urban areas have 33 physicians per 10,000 people. Rural areas have 13. But scarcity is only the surface. Through 15 participant interviews — rural Americans, providers, and experts — conducted across photo study, directed storytelling, mapping, and circle of trust methods, we found that the real challenges are cultural, relational, and structural. Reactive care sustains crisis, not stability. Tight networks amplify both care and confusion. And community trust is designed, not assumed.

App Modal
App Modal Zoom

Three principles. One reframe.

We emerged with three design principles — Community, Prevention, and Trust — and a reframe: rural care has to be tailored to each community. Specialists and large health systems create distance. Real solutions come from strengthening relationships between local providers and the people they serve, not from technological fixes dropped in from outside.