Industry
UX Research
Client
UW IxD
Healthcare at the Edges.

Rural healthcare isn't one problem. It's fifteen.
Urban areas have 33 physicians per 10,000 people. Rural areas have 13. But scarcity is only the surface. Through 15 participant interviews — rural Americans, providers, and experts — conducted across photo study, directed storytelling, mapping, and circle of trust methods, we found that the real challenges are cultural, relational, and structural. Reactive care sustains crisis, not stability. Tight networks amplify both care and confusion. And community trust is designed, not assumed.

