Industry

Interaction Design

Client

UW IxD

What if a review wasn't a rating, but a feeling?

Motion is the medium.

Silo is a generative redesign of Google Reviews, prototyped entirely in After Effects. The premise: reviewing a place shouldn't feel like filling out a form. It should feel like remembering. Over 3.5 weeks I moved from competitive audit to hand-drawn concept to fully animated prototype — using motion not as decoration but as the primary interface logic. The path you see on screen is your day. The lines that multiply when you type are your emotion taking shape. Nothing is static because memory isn't.

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One cut that made the design stronger.

Photo functionality was scoped into early explorations — a natural assumption for a place-sharing app. It was cut. What replaced it was audio, haptics, and motion: input modes that felt closer to how experience actually lives in the body. That constraint sharpened the concept. Silo became about what it feels like to have been somewhere, not what it looked like.