Industry
Interaction Design
Client
UW IxD
What if a review wasn't a rating, but a feeling?

Motion is the medium.
Silo is a generative redesign of Google Reviews, prototyped entirely in After Effects. The premise: reviewing a place shouldn't feel like filling out a form. It should feel like remembering. Over 3.5 weeks I moved from competitive audit to hand-drawn concept to fully animated prototype — using motion not as decoration but as the primary interface logic. The path you see on screen is your day. The lines that multiply when you type are your emotion taking shape. Nothing is static because memory isn't.






